Dawn Yankeelov founded Aspectx, a PR and marketing firm with emphasis in technology and healthcare, in 1989, and later became an active national and regional voice for tech workforce development and economic development for KY with the founding of TALK, the Technology Association of Louisville Kentucky, an independent tech council. Aspectx continues to serve startups and growth companies in the tech corridor. She has spoken internationally as well as locally and regionally on tech topics, and was named a ROSE ambassador for the City of Louisville in 2015. She began her career as a tech reporter and continues to freelance on topics of interest for The Lane Report and other publications.